Returning Candidate?

Email Marketing Specialist

Email Marketing Specialist

Location 
US-NC-Morrisville

More information about this job:

Overview:

Are you a baller at getting the right emails into the right inboxes at the right times? Do you live to see those open and click-through rates climb higher and higher? If so, keep reading!

 

We're seeking a better-than-average email marketer to join our team. You'll be expected to develop and track email campaigns to generate engagement that drives traffic and influences revenue.

Responsibilities:

  • Grow our email list organically, not through bought or rented lists.
  • Manage various email campaigns, including the template designs, calls-to-action, and content used in our email sends.
  • Segment lists based on behaviors like past email engagement and website interactions (content downloads, site page visits, etc.).
  • Measure results and optimize the lead nurturing workflows for these segments to convert leads into customers.
  • Work to minimize list decay and unsubscribes while increasing the productivity of our email sends.
  • Develop documentation and road maps for processes, A/B tests, and promotions that succeed through email.

Qualifications:

 

  • BA/BS or equivalent working experience.
  • Independent thinker and able to take initiative with little guidance.
  • Past experience with email marketing, lead nurturing, marketing automation, and web analytics.
  • Excellent understanding of email marketing concepts and metrics such as Sender Score, deliverability, and sender reputation.
  • Proficiency in email marketing and marketing automation technology.
  • Highly analytical and able to derive meaning from data through A/B testing and email optimization.
  • Excellent writer and communicator (in both the written and verbal form).
  • Deep understanding of email marketing best practices, email production, and CAN-SPAM laws.
  • Experience with
  • Adobe Illustrator
  • Adobe Photoshop
  • Email marketing platforms (Bronto, Mail Chimp, Constant Contact, etc…)
  • Project management software (Basecamp, etc…)
  • Microsoft Excel (average)
  • Working knowledge of HTML/CSS